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Pencil
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The Washington Home
Brochure

 

We can handle delicate subject matter.

 

Living is a Lifelong Process

Writer:
Shirley Sirota Rosenberg

Editors:
Shirley Sirota Rosenberg, Karen Plante

Design:
Bogart Szabo Design Inc.

Tasks:
Research, design, writing, copyediting, proofreading, production, Fresh Eye

Our job

Write and edit the text, working closely with the designer. SSR extensively interviewed staff to gain insight into the Home’s history, the health care team, and the kinds of care available. We compiled a glossary of long-term care to help people identify the most suitable facility. The result was an elegant 9"-by-14" brochure that conveyed, in words and design, the compassionate and upbeat attitude at this Washington institution, founded in 1888. "We never stop growing and developing," reads the brochure. "Even when our personal situations change, we can go on to discover new meaning in life, make new friends, and find new ways to achieve."

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©Web text SSR Incorporated 2000, 2009 ©Web architecture Bogart Szabo Design Inc. 2000 ©Web design revisions Anartist & Associates. 2009 For permission to use materials on this Web site,
e-mail ssr@ssrinc.com.