What we do (cont'd)

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Creating the look of the publication. Involves developing a prototype, or dummy, that includes type style (font, point size, and leading) for all levels and kinds of information: body text, subheads, captions, tables and graphs, headers, footers, and folios; page size, column width, margins, gutters, and placement and treatment of art. The graphic designer can also get the work ready for press and do the press check.